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COMPANIES LOSE COMPETITIVENESS BY FAILING TO OPTIMISE THEIR SUPPLY CHAINS

Businesses are failing to take advantage of significant cost saving and productivity improvements by not optimising and updating their supply chains, according to Walsh Western International (WWI), one of Europe's leading supply chain providers.

To overcome this problem, WWI has today unveiled its Fulfilment Solution, which can be specifically tailored to each company's requirement ensuring that businesses continually deliver beyond expectations. WWI Fulfilment is designed to always look for ways to eliminate operational inefficiencies by decreasing inventory, minimising 'touches' and reducing cycle times. This rigorous approach to constant process improvement provides customers with a faster, more cost-effective service, giving them the edge over their competitors.

Phil Cocking, managing director for WWI (UK), commented: "In my experience there is no standard supply chain solution. The companies that are most successful are those that have a flexible fulfilment solution that can react immediately to market changes yet still provides the most cost effective way of getting goods to the end user. Many companies make the mistake of changing provider to try to improve the supply chain, but without improving the underlying process, many inefficiencies are just carried through.

"WWI's fulfilment solution allows a business to have a supply chain that is flexible enough to react to the constant evolution of its customers' demands. This gives businesses the competitive edge. We can minimise the overall cost of the supply chain without compromising security, inventory control or stock integrity."

WWI Fulfilment provides a warehouse management system that can be integrated with clients' own systems. The service offers pack-out, kitting and labelling as required with diagnostic testing and quality checking also available. Each individual piece of equipment that enters WWI system is logged with its serial number and warranty details and monitored throughout its entire journey, from the moment it is collected from the supplier to the moment it is received by the customer.

WWI also provides a vendor hubbing service which can be integrated as part of WWI Fulfilment for its clients. Particularly in the high tech sector, parts are manufactured all over the world. These parts are delivered to WWI, collated and then delivered as and when the customer requires often to tight timescales. Call centres and a customer facing website support this function which enables both suppliers and customers to track their order continually. The specific information requested is relayed in a matter of seconds.

Many suppliers have to deal with worthless unwanted or damaged goods which take up valuable space and are often not logged back into the supply chain system. WWI Fulfilment has the capability to be able to reclaim the specific piece, log it back into the system, and then decide what parts can be resold. If necessary, products can be disposed of in an environmentally friendly way - an element that will become increasingly important to businesses with the introduction of the Waste Electrical and Electronic Equipment (WEEE) directive at the beginning of 2005.

WWI Fulfilment also includes a detrashing service, which removes all the packaging such as polystyrene, cardboard and plastics that protects a product during transit. WWI removes this packaging before it reaches the customers' hands so that it doesn't take up valuable space within the home or workplace, and ensures that it is disposed of in an environmentally friendly fashion.

ABOUT WWI
Walsh Western International (WWI) is one of Europe's fastest growing supply chain solution service providers in Europe. WWI provides fulfilment, reverse logistics, transportation and dynamic in-transit merge solutions to a broad range of customers with particular focus on the high tech and healthcare sectors.

The company is headquartered in Dublin Ireland and has operations throughout Europe. For further information on the company please visit www.walshwestern.com.

For further information, contact:

Laura Seago / Ali Lubbock, Berkeley PR
Tel: +44 (0)118 988 2992
Fax: +44 (0)118 988 6911
e-mail: laura.seago@berkeleypr.co.uk
           ali.lubbock@berkeleypr.co.uk

WWW: http://www.berkeleypr.co.uk

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